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IN THE NEWS » 2002

Up from the Depths: CPR for San Francisco Aquarium

July 9th, 2002
The owners called in Singer Associates late in 2000 to help re-brand, re-name, and rebuild the reputation of the attraction. Singer Associates was retained to help change minds about the Wharf's much-maligned aquarium. READ MORE »

CAMPAIGNS: Community Relations – PR Buildup Helps Tourtelot Cleanup

May 27th, 2002
The primary strategy was to involve the community in as much as the process as possible, including the design of the project. In order to do that, a massive education effort was needed to help the residents understand the issues involved in environmental cleanup. READ MORE »