To say the least, it would appear a creative challenge: promoting recycling to consumers using garbage trucks as the ad vehicle.
But then again it makes a lot of sense.

Singer Associates, the West Coast’s premier public relations and corporate communications firm, was named by PRWeek as a finalist in its national “Small PR Agency of the Year Award 2009” competition.

When things look bleak, Sam Singer’s the guy to call. Under his guidance, Singer Associates Inc. enjoyed a 20% growth rate in 2007 and generated nearly $6 million in revenue.

Sam Singer, president of Singer & Associates, says that Yahoo and Microsoft's skittish commitment to the deal have left many confused about the companies' ultimate motivations.

The CSR Awards recognize people and companies that successfully demonstrate that altruism, philanthropy and employee commitment to "do good" can go a long way towards making an impact on a community, key stakeholders, and a company's bottom line.

What do you do if Mike Wallace is banging on your front door with a camera crew in tow? Call Sam Singer, of course.

To prepare his clients, Sam Singer, president of Singer Associates, opts for media training 'to field the harder-hitting questions and frame the conversation.

For Singer, 50, kicking up some dust and taking some flak are just part of what goes with the territory as one of the - if not the - premier mouthpieces and spin doctors for companies doing business in San Francisco.

When the glare is bright and unflattering, Singer steps in. The area's go-to crisis manager has a knack for deflecting the spotlight, or at least changing the bulb to cast his client in a more flattering light.

Dubbed "The Fixer," Singer is touted as the man to call if your "reputation, fortune or political future is at stake."