By Andrew Gordon
PR Week
June 4, 2004

“The Transbay Joint Powers Authority has hired Singer Associates to help promote its forthcoming $2.4 billion transportation hub in the heart of San Francisco’s business district. . . . ‘This is going to be the Grand Central Station of the Bay Area,’ said agency president Sam Singer. ‘We’re focused on a public information campaign about the benefits of this project to the Bay Area. We’re also going to build an image campaign.’ ‘This is the most ambitious transportation project in the Bay Area since the opening of Bay Area Rapid Transit [BART] in 1972,’ added Singer. Thus, the campaign will focus on the big picture of what the project is, as well as explaining the economic and transit benefits.”