Ron Berman is an advertising veteran with 27 years of experience at Foote, Cone & Belding, San Francisco, where he served for ten years as Executive Creative Director. He was also Executive Creative Director at Cole & Weber and Sokol & Berman.
Mr. Berman has created advertising for accounts ranging from Levi’s, Pacific Bell, California Raisins, Clorox, C & H Sugar, Alaska Tourism, Aquarium of the Bay, Il Fornaio, Seagram Classic Wine Company and Mashuga Nuts.
Mr. Berman has received hundreds of advertising awards for his work.
Mr. Berman has lectured on creativity at Stanford University, the University of California and Brigham Young University, as well as other colleges and advertising and business associations throughout the United States and Canada.
He has been featured in four books about advertising: Creative People at Work by Ed Buxton; Creativity in Business by Michael Ray, How To Be A More Effective Account Manager by Len Gross, John Stirling and Jeff Saperstein, and I Love Advertising by Whit Hobbs.