One of the nation’s leading communications strategists, Sam Singer is a former journalist and political campaign manager. His agency, Singer Associates, Inc., was named “Public Affairs Agency of the Year” in 2013 by the New York trade journal, The Holmes Report, and is a finalist for PRWEEK’s “Public Relations Agency of the Year” in 2014.
Mr. Singer has been dubbed “The Fixer” by the San Jose Mercury News, a “Top Gun for Hire” by the San Francisco Chronicle, and one of the most powerful people in the San Francisco Bay Area by 7×7 Magazine for his ability to impact the news for his clients.
Mr. Singer is nationally known for handling some of most significant public affairs and crisis communications issues of the day. His clients include Fortune 500 companies and well-regarded corporations, including Chevron, San Francisco 49ers, Lennar, Stanford University, Levi Strauss & Co., The Gap, Visa International, MBIA, Ford Motor Co., Hack Reactor, AirBnb, the State of Nevada, City of San Bruno, the Anschutz Entertainment Group., San Francisco Chronicle, San Francisco Examiner, Bay Area Rapid Transit District, Transbay Joint Powers Authority, and other prominent corporations, non-profits, political issues and candidates.
Mr. Singer has led some of the nation’s top corporate communications programs. Most recently, his contributions to the communications strategy helped Chevron Corporation turn the table in exposing the fraudulent $19 billion lawsuit against the oil company in Ecuador.
His agency, Singer Associates, is the driving force behind some of the most successful internet and social media campaigns for corporations and advocacy campaigns. Groundbreaking digital work includes assignments for Chevron Corporation, City of San Bruno, Transbay Joint Powers Authority, the law firm of Bartko, Zankel, Bunzel & Miller, Children’s Hospital of Oakland, the Chevron Richmond Refinery, and others.
His agency’s strategy for the City of San Bruno was credited with helping the city win $70 million in restitution from PG&E for its negligence in the explosion and fire that was the largest natural gas disaster in United States history.
Mr. Singer has worked on some of the largest real estate and transportation development projects in California, including the redevelopment of Treasure Island, Hunters Point Naval Shipyard; Mare Island Naval Shipyard, El Toro Marine Corps Air Station; the $4 billion redevelopment of San Francisco’s Transbay Terminal; BART to the Airport; California High Speed Rail, the San Francisco 49ers, San Francisco Opera, San Francisco Ballet, and others.
He led the corporate reputation team handling Levi Strauss & Company’s largest layoffs and plant closures in its history. PR News, a trade industry weekly, praised the effort as the “best handled crisis of the year.”
Mr. Singer received the Bronze Anvil, the highest national award for public relations projects granted by the Public Relations Society of America (PRSA), New York, for his work for the State of Nevada in opposing a nuclear waste repository near Las Vegas. His work in creating a series of print advertisements on the issue of homelessness in San Francisco was selected for permanent display in the U.S. Library of Congress.
He worked with the President of Jack-in-the-Box Restaurants in response to a food poisoning outbreak linked to contaminated ground beef. His agency helped the San Francisco Zoo tell its story to the world and represented the Bar Pilots Association after the Cosco Busan struck the Bay Bridge.
A former executive newspaper editor and television reporter, Mr. Singer has extensive experience in news media relations, public policy issues, and political campaign management. Prior to forming the agency, Mr. Singer was Communications Director and Press Secretary to Nevada Governor Richard Bryan in his successful bid for the U.S. Senate. He was credited by a national political journal with rejuvenating the campaign and was called “a master spin doctor” by the Las Vegas Review-Journal after Bryan’s victory. He served as State Campaign Manager of Los Angeles District Attorney Ira Reiner’s campaign for State Attorney General. Mr. Singer served as campaign manager for Miriam Shearing, the first woman to be elected to the Nevada Supreme Court.
His previous agency experience includes positions at three of California’s leading public relations and advertising agencies. Mr. Singer was a Senior Account Executive at The PBN Co. and Manager at Solem & Associates. Immediately prior to re-forming Singer Associates, he was President and Western Region Director of GCI, a division of Grey Advertising, New York.
Mr. Singer began his career as a newspaper reporter for the Richmond Independent and Berkeley Daily Gazette. He became a Washington-based television and radio correspondent with Medill News Service covering Congress for CBS News affiliates. Lastly, he served as editor of the Berkeley Daily Gazette and managing editor of the Berkeley Voice.
Mr. Singer is the son of two UC-Berkeley professors, Dr. Jerome R. Singer, professor of physics, and the late Dr. Margaret T. Singer, professor of psychology. A native of Berkeley, Calif., he is married and has twin sons and two step-sons.