When it happened, we were there.
State of Nevada, Nuclear Waste Project Office
Singer was retained by Nevada’s Governor to direct a major public information and education campaign concerning the Yucca Mountain nuclear storage project. This campaign won numerous awards including the PRSA Compass Award, Las Vegas Women In Communications EAM Award, Las Vegas Ad Club Addy Award, Creativity in Public Relations Award, and the PRSA Bronze Anvil Award.
The San Francisco 49ers
For the last eight years, Singer Associates has been the main coordinator for the San Francisco 49ers Owner’s Suite. The agency coordinates all invitation and RSVP’s correspondence with business executives and administers the day-of events that include guest tours and professional photo opportunities on the field. In addition, Singer manages the 49ers’ national press conferences including media opportunities to announce the team’s new president, Peter Harris, as well as the team’s new coach, Mike Nolan. For the last five years, the agency has managed the 49ers’ foundation’s signature Winter and Wine Fest, most commonly known as the “Celebrity Ski-Classic,” which is a four day event at Squaw Creek in Squaw Valley that features a private dinner, silent auction, and a ski race with current and former Olympian skiers and high-profile guests.
Additionally, we coordinated the logistics for San Francisco visits of NFL Commissioner Paul Tagliabue in 2002 and NFL Commissioner Roger Goodell in 2006, including welcome dinner events and day-of-game activities.
BART (Bay Area Rapid Transit) tapped Singer Associates for strategy and execution during the public agency’s labor union negotiations. BART entered its contract talks with its largest unions with a significant hurdle to clear. BART was facing a four-year, $100 million budget deficit and had determined early that the road to fiscal solvency had to start at the negotiating table.
Norcal Waste Systems’ 1-2-3 Recycling & Composting Campaign
Singer Associates was charged with managing the public relations campaign surrounding the creation and implementation of the first food scrap recycling program in the United States for Norcal Waste Systems, Inc. Singer developed a regional media relations outreach program, advertising campaign and public education campaign that showcased the beneficial and unique attributes of the program, while at the same time educating the customers about proper usage of the 3-cart program to ensure maximum participation.
Coca-Cola Fan Lot at Pacific Bell Park
In 1998, Coca-Cola entered into a sponsorship agreement with the San Francisco Giants to build an interactive fan attraction, the Coca- Cola Fan Lot at Pacific Bell Park. Local community leaders, news and sports columnists took Coca-Cola and the Giants to task for allowing a giant Coca-Cola contour bottle to be placed beyond the left field seats, with one reporter referring to it as a “monument to tooth decay.” Singer developed an overall roll-out strategy and media plan for the Coca-Cola Fan Lot, which showcased the entire attraction as a positive fan experience in the highly anticipated new Pacific Bell Park. All communication material focused on the fact that the attraction elements were designed and constructed by Northern California companies, making the attraction unique to Northern California and to San Francisco.
Sale of the San Francisco Chronicle to the Hearst Corporation
Singer Associates developed a corporate communication and public relations strategy for the historic sale of the San Francisco Chronicle to the Hearst Corporation.
Levi Strauss & Co.
Singer Associates designed and coordinated the crisis and corporate communications program for the closure of the majority of Levi Strauss & Co.'s North American manufacturing plants.
49ers/Mills Corporation Referendum Campaign for a New 49ers Stadium
Singer Associates was successful in carrying out a community outreach plan for the referendum campaign on behalf of Mills Corp. and the San Francisco 49ers mall and stadium.
Gumps Department Store, San Francisco
Singer Associates established and instituted a corporate communications program that served to protect brand reputation during the historic sale of Gump's Department store in San Francisco.