Case Study

100th Bay to Breakers

The Task

Singer Associates Public Relations in San Francisco was selected to rebrand and refocus the world’s most unique footrace’s centennial celebration in a way that emphasized its historic and athletic pedigree while keeping its fun loving spirit alive.

The Solution

Singer handled all aspects of the historic 100th Bay to Breakers footrace. Our agency managed the event’s presence in the news, provided advertising, and publicized the race’s new zero tolerance rules. Bay to Breakers’ 100th anniversary was a huge success and Singer Associates has been retained to handle the 101st running in 2012.