Case Study

AC Transit

The Solution

Singer Associates assisted AC Transit, the bus transit agency for Alameda County, to get its ground-breaking Bus Rapid Transit (BRT) project approved.

The BRT plan is a single lane for express bus service in the East Bay. Singer developed a campaign that captured the positive attention of Berkeley, Oakland and San Leandro residents, as well as influential community leaders. Singer Associates initiated and managed the community outreach, brand development process, website creation and management, and marketing.