Case Study

America’s Cup

The Task

After the City of San Francisco was chosen to be the host city for the 2013 America’s Cup, Singer Associates played a key role in helping cement a contractual relationship between the race and the City of San Francisco—as well as building excitement for America’s Cup races.

The Solution

Singer created a strategic plan that educated the media and public about the race, the history, and the sport, while focusing on the technology, the personalities, and rivalries that make the sailing sport exciting.