Case Study

Hong Kong Economic and Trade Office

The Task

Singer Associates works with the Hong Kong Economic and Trade Office (HKETO) to provide public relations support and assist the office in spreading Hong Kong’s message to thought leaders across different communities and sectors in the Western United States, such as government officials, business and community leaders, media and academics.

The Solution

Singer Associates has supported the HKETO in developing and executing media relations and public affairs campaigns throughout the western part of the United States, including development and execution of strategic research briefs, creative marketing, press events, media pitching, interviews, and community outreach to strengthen the economic, trade and investment ties between Hong Kong and the United States and increase the United States’ cultural understanding of and confidence in Hong Kong.