Case Study

Hotel Council of San Francisco

The Task

Singer Associates is the agency of record for the Hotel Council of San Francisco, the trade association of all of San Francisco’s major hotels.

The Solution

The agency helped Hotel Council members reach a new labor agreement with the Local 2 Unite Here hotel union amid a heated and highly public battle that included strikes and boycotts during a two year period. Singer provided strategic counsel and managed communications to the media, Local 2 employees, elected leaders, and community groups.