Case Study

Recology “No on A” Campaign

The Task

Singer Associates worked closely with Recology on their “No on A” measure, a campaign that worked against a ballot measure that threatened a strong and successful method of dealing with San Francisco’s trash, compost, and recyclables.

The Solution

With Singer on board, Recology was able to successfully launch its “No on A” campaign, which eventually ended with Proposition A being defeated by an almost 80 to 20 margin. Singer was in charge of strategic communications, advertising and community outreach for the Recology campaign to successfully defeat the measure.