Singer Associates brought forward Recology™, Norcal Waste Systems’ new name and corporate identity.

The name change is rooted in the company’s 89-year heritage as one of the nation’s first urban recyclers. Recology, with clear roots in words like recycling, renewal, reuse and reduction, signals that the company will be leading the evolution of the industry—eliminating waste from the vocabulary of consumer and industry alike. The new name, Recology, supports the company’s unique record of success in driving resource recovery and composting services to unparalleled levels.