Case Study

San Francisco 49ers

The Solution

In one of the most storied battles in the history of professional sports, Singer Associates helped John and Denise York win a $1 billion lawsuit.

Singer Associates also served as the main coordinator for the San Francisco 49ers Owner’s Suite. The agency coordinated all invitation and RSVP’s correspondence with business executives, and administered the day-of events that included guest tours and professional photo opportunities on the field. In addition, Singer managed the 49ers’ national press conferences including media opportunities to announce the team’s new president, Peter Harris, as well as the team’s new coach, Mike Nolan. The agency also managed the 49ers’ foundation’s signature Winter and Wine Fest – the “Celebrity Ski-Classic” – a four day event at Squaw Valley that featured a private dinner, silent auction, and a ski race with current and former Olympian skiers and high-profile guests.

Additionally, we coordinated the logistics for San Francisco visits of NFL Commissioner Paul Tagliabue and NFL Commissioner Roger Goodell, including welcome dinner events and day-of-game activities.