Every year, San Francisco sends more than 450,000 tons of recyclable and compostable material to the landfill.

With the challenge of maximizing recycling services to reduce waste and preserve our landfills, San Francisco’s local waste company, Sunset Scavenger Company, turned to Singer Associates to institute a recycling and composting public awareness program.

The Solution

Singer administered a citywide outdoor advertising campaign to create awareness to meet and exceed San Francisco’s goal of 75 percent recycling citywide by 2010.