Case Study

Tiger Incident at San Francisco Zoo

The Task

Singer Associates was retained following a fatal tiger attack at The San Francisco Zoo on December 25, 2007.

The Solution

Our firm managed media and public relations in the immediate aftermath of the incident and helped arrange a press conference at the reopening of the Zoo in early 2008. Singer Associates provided strategic support that helped maintain public confidence in The San Francisco Zoo and put details of the incident into the proper context.