Case Study

Transbay Transit Center

The Task

The Transbay Transit Center is a transportation and housing project that would transform downtown San Francisco and the San Francisco Bay Area’s regional transportation system by creating a “Grand Central Station of the West” in the heart of a new transit-friendly neighborhood.

The Solution

Singer Associates managed the development, design and launch of a new interactive website ( for the $4 billion transit project. See below for more details.

The site features an interactive tour of different elements of the project, animated designs and special videos of the “Grand Central of the West.”

Singer Associates also helped produce videos about the project:

The Transbay Transit Center Project (Narrated by Peter Coyote)

The new Transbay Transit Center and Development in Surrounding Neighborhood