Case Study

University of the Pacific – Federal Lawsuit

The Task

Singer Associates was retained by the University of the Pacific to develop a strategic communications strategy surrounding a federal lawsuit filed by a student against the University for alleged sexual assault.

The Solution

We developed a rapid response program to assist with all phases of the lawsuit and secured a favorable front page newspaper placement in the Sacramento Bee. We also served as media advisors for the University’s interviews for a 60 Minutes Katie Couric investigative piece on the matter.