By Andrew Gordon
April 7, 2003
“Beer brewer Pabst Brewing Company has tapped Singer Associates and Ketchum to promote its more than 40 brands of beer.
‘These are real American beers,’ asserted Sam Singer, president of Singer Associates, in San Francisco. ‘People feel very attached to regional brews.’
‘With Pabst looking for PR work across the nation, I called up Ketchum,’ said Singer, who has worked with the agency in the past. ‘Ketchum is particularly good–if not one of the best–at building brands.’ By working hand-in-hand, Ketchum will be able to provide branding on a national and regional level, while Singer will focus more on financial and corporate communications.
Pabst is a significant win, added Singer, because his agency tends to work with clients in the Bay Area and throughout California. The Pabst account will allow his agency to do more national PR work.
‘We’ve partnered with Singer before,’ said Kinzley. ‘They’re a great agency to work with. We’re pretty excited about this win. It’s a great win for the branding practice that will draw on the strengths of numerous offices. ‘”