Singer Associates beats Burson-Marsteller for Top National PR Bulldog Award

Agency wins Gold Bulldog Award for Best Crisis Communications

Win Marks 3rd Award for Agency Work for SF Zoo in Tiger Crisis

Press Release
May 20, 2009

New York—Singer Associates, one of the West Coast’s leading public relations and corporate communications agencies, won the Best Crisis Communications Gold Bulldog Award for the agency’s communications campaign in the wake of an escaped tiger at the San Francisco Zoo.

“We are honored to be recognized with the Gold Bulldog Award,” said Sam Singer, founder of Singer Associates. “We are proud to have represented the San Francisco Zoo and Tatiana the tiger.”

This is the third such honor the Singer agency has won in the past 10 days for its representation of the zoo. It recently won the SABRE Award in New York, a Silver Anvil Award from the Public Relations Society of America in San Francisco, and now the award from Bulldog Reporter, a national public relations trade journal.

Singer Associates was retained following a fatal tiger attack at the San Francisco Zoo on December 25, 2007. The agency managed communications in the aftermath of the incident and provided strategic support that helped maintain public confidence in the zoo while putting details of the tiger incident into the proper context.

Presented annually by Bulldog Reporter, the Bulldog Awards recognize excellence in media relations and publicity. Winners were announced Monday night at the Media Relations Summit at the in New York City.

Singer Associates is a three time finalist for PRWeek’s “Agency of the Year Award” and Sam Singer was named PR News’ 2008 “Spokesperson of the Year.” Additionally, Executive Vice President Adam Alberti was named PRWeek’s “40 under 40” that cites individuals under the age of 40 who provide leadership and innovative thinking.