The Holmes Report
March 6, 2006

While firms that specialize in consumer public relations or corporate reputation management lose sleep over how to measure the success of their efforts, Singer Associates founder and chief executive Sam Singer has no such worries. He has a simple definition of success: he knows he’s achieved it when his clients emerge victorious in litigation, labor and land use disputes; when they win political campaigns, defeat unwanted regulation or manage issues so they don’t turn into crises.

The firm ended 2005 with $4.1 million in business, up from $3.4 million in 2004. The agency was tapped by Lennar Corporation to handle its entire western United States region (California, Arizona, Nevada) as well as to help expand its urban development division. Chevron turned to the agency for assistance in land use and political issues as well as a number of environmental matters. And for the third straight time, the Bay Area Rapid Transit District turned to Singer Associates to help with its labor negotiations with the Service Employees International and the Transit Workers Union. Other new clients included the California Pacific Medical Center, for crisis communications during a strike by SEIU health workers, and two major ballot initiatives. Other interesting assignments included the San Francisco 49ers announcement of Mike Nolan as the team’s new head coach, preparing two national clients for Chapter 11 filings and assisting the U.S. Tuna Foundation in its reputation and litigation battle after a lawsuit by the California attorney general calling for warning labels of tuna cans.”