The San Francisco Chronicle

By Andrew S. Ross
San Francisco Chronicle, May 17, 2009

San Francisco PR agency Singer Associates hoisted the Gold SABRE Award for “outstanding crisis communications” on behalf of the San Francisco Zoo amid the fallout from 2007’s highly publicized escape and fatal tiger mauling at the zoo. The award was presented by the Holmes Report, a New York PR trade journal. And yes, the potential irony contained in the award’s name did not escape us.