New PR Agency Report Card
The Holmes Report
“Sam Singer defines public relations success simply, in a single word: “Winning.” Says Singer, “We get paid to win major battles for our clients.” That’s one reason Singer–a veteran of Kamer~Singer Associates and GCI Group before striking out on his own three years ago–staffs his agency with seasoned veterans rather than inexperienced youngsters. Singer employees include former journalists, press secretaries, marketing and advertising managers, and government relations specialists who have years of experience and the kind of been-there-done-that that gives them credibility as counselors and first-hand knowledge of the news media, elected leaders, regulatory agencies and community organizations that clients seek to influence.
Add in a process that includes a heavy dose of research, analysis by seasoned professionals, strategy development, coalition building, strong implementation, and ongoing strategy adjustment based on yet more research and feedback and you have a classic formula for public affairs success.
In its third year of business, Singer Associates has revenues of around $3 million and a client list that includes some of the biggest names in the Bay Area. Key additions in 2003 included ChevronTexaco, Pabst Blue Ribbon Beer, the defense team representing Frank Quattrone, McKesson, the California Academy of Sciences, and the law firms of Keker & Van Nest LLP and Orrick, Herrington & Sutcliffe LLP .”