The Examiner

Recognized for Agency’s Crisis Communications Achievements for the San Francisco Zoo

Press Release
May 14, 2009

New York—Singer Associates, one of the West Coast’s leading public relations and corporate communications agencies, won the coveted Gold SABRE Award presented by The Holmes Report for the agency’s outstanding crisis communications achievements in the wake of an escaped tiger at the San Francisco Zoo.

“We are excited to have won the Gold SABRE Award,” said Sam Singer, founder of Singer Associates. “This campaign was a team effort and to be recognized for our hard work and our dedication to our clients is an honor for everyone at Singer Associates. It was an honor to represent the San Francisco Zoo and Tatiana the tiger.”

Singer Associates was retained following a fatal tiger attack at the San Francisco Zoo on December 25, 2007. The agency managed communications in the aftermath of the incident and provided strategic support that helped maintain public confidence in the zoo while putting details of the tiger incident into the proper context.

Presented annually by The Holmes Report, a New York-based public relations trade journal, the award symbolizes a superior level of communications achievements in reputation management, among other notable award categories for business, corporate, non-profit and marketing communications.

Singer Associates received its Gold SABRE Award for the company’s crisis management accomplishments at the annual North American SABRE Awards ceremony at Cipriani restaurant in New York City on Tuesday, May 12.

The agency has been nominated for previous SABRE Awards in various categories including integrated marketing and non-profit public relations. Singer Associates is a three time finalist for PRWeek’s “Agency of the Year Award” and Sam Singer was named PR News’ 2008 “Spokesperson of the Year.” Additionally, Executive Vice President Adam Alberti was named PRWeek’s “40 under 40” that cites individuals under the age of 40 who provide leadership and innovative thinking.