In The News
Singer Associates News

Up from the Depths: CPR for San Francisco Aquarium

July 9, 2002

The owners called in Singer Associates late in 2000 to help re-brand, re-name, and rebuild the reputation of the attraction. Singer Associates was retained to help change minds about the Wharf's much-maligned aquarium.

CAMPAIGNS: Community Relations – PR Buildup Helps Tourtelot Cleanup

May 27, 2002

The primary strategy was to involve the community in as much as the process as possible, including the design of the project. In order to do that, a massive education effort was needed to help the residents understand the issues involved in environmental cleanup.

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