Singer Associates shapes public opinion in Richmond and beyond
The phone rang shortly after 6:30 p.m. It was a Monday night in August and Sam Singer was still at his office in downtown San Francisco, writing and brainstorming strategies for clients. He picked up. The call was from the Chevron refinery in Richmond. They were, they said, “having an issue.” The “issue” was visible as soon as Singer began inching across the Bay Bridge in rush-hour traffic. A massive column of black smoke was climbing into the sky and spreading like a wool blanket over the horizon.