Singer employees include former journalists, press secretaries, marketing and advertising managers, and government relations specialists

Ambition has served Singer well in his career. He now runs one of the pre-eminent public affairs shops in the Bay Area and, perhaps, the West Coast.

Singer feels the essence of good crisis communications involves being clear, concise, and direct.

Kevin Shelley (D), California's embattled secretary of state, has hired Singer Associates to help with communications strategy and media relations concerning a campaign contributions scandal.

The Transbay Joint Powers Authority has hired Singer Associates to help promote its forthcoming $2.4 billion transportation hub in the heart of San Francisco's business district.

Sam Singer defines public relations success simply, in a single word: "Winning."