Singer Associates (Independent)

We’ll say it again — when it comes to high-stakes public battles in Northern California, Sam Singer’s firm is very likely to be involved on one side of the aisle. This isn’t any less true from last year (Singer shows up as a Public Affairs contender with respectable frequency).

The firm’s revenues are up 13% to $5.4m with a client roster that has remained remarkably consistent with big names like Chevron Corporate; Chevron Richmond Refinery; Children’s Hospital Oakland; Stanford Health Care; Stanford University; City of San Bruno; Monsanto; Hong Kong Economic and Trade Office; and UBS Wealth Management signing on for multi-year assignments. Meanwhile, new client wins in 2016 include Alaska Airlines, Beverly Hills Hilton, LA County Parks, SF LGBT Pride, Outside Lands Music Festival, SHARP Healthcare, Total Wine and More, Yes on Measure AA, Holy Names University and the City of Pacifica.

Last year, Singer expanded its long-running (and award-winning) corporate-sponsored community-based newspaper/news site, The Richmond Standard for Chevron. The online publication has garnered significant media coverage nationally and internationally as a groundbreaking community journalism concept and as a corporate news delivery service. According to Singer, resident surveys rate the site as more informative and reliable than sites from traditional news media in the city.

Increasingly, Singer develops websites for clients to temporarily address issues away from their main branded site. The sites are intended to be a central clearing house for media, community members, employees and others, and a way to control and share messages. Singer designed wireframes and built 16 of these websites in 2016, including: for Sand Hill Property Company for their new development next to the Apple campuses in Silicon Valley; and, for Stanford Health Care’s contract negotiations with insurance company Anthem.

Sam Singer continues to head the organization with a growing leadership bench that includes Adam Alberti and Jason Barnett. Last year, Singer also created its own internet news service, SingerMedia, that gives clients daily news bulletins, blog postings, video clips and information vital to their businesses.  — AaS