A recent article entitled “What does it mean to die?” in The New Yorker notes Singer Associates Public Relations San Francisco for our work for UCSF Benioff Children’s Hospital on the Jahi McMath case. The agency won praise for its communications counsel on the complex and tragic medical and legal case.
An excerpt from the article reads:
Children’s Hospital hired Sam Singer, an expert in crisis communications and reputation management, to deal with the media that were covering the case. “The general perception inside the hospital was that they were under siege,” Singer told me. “They were not used to engaging in a gutter fight.” Two days after Jahi’s departure, Singer (whom the San Francisco Chronicle calls the city’s “top gun for hire”) told a local paper, “I’ve never seen such reckless disregard for the truth.” At a press conference in front of the hospital, he said that Dolan had “created a hoax. A very sad hoax. That Jahi McMath is in some way alive. She’s not. She’s deceased by every law in the state of California. And by every spiritual belief system imaginable.
To read more from The New Yorker, click here.